Every day we see research about consumer behaviour, new trends to create products addressing new needs, or even thinking about new strategies. In addition, benchmark against competitors and other industries where we can collect some great references from. Nike is a company which takes this research seriously.
Client
Nike, F/ Nazca
Category
strategic planning survey
Workteam
João Filho, Flavio Reis, Camila Laguzzi and Joyce Baena
Nike spends a lot of time with sport sponsorship in general. So about 12 years ago their Brazilian advertising and strategy agency, F/Nazca, came up with an atypical research about quirky races around the world. The purpose of such research was to encourage them to have a discussion about taking part in this trend which was an opportunity to promote their brand.
The result of this was a very unimaginative slide deck using bullet points, with a couple of images, displayed as a very plain Powerpoint template across the whole presentation.
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La Gracia, the presentation design agency, founded by Flavio Reis, was hired to make the research material stand out. Below, you can see the much improved design.
