An idea is great but it's not always enough. A project, or a startup has to be more appealing to investors or to obtain funding for two different reasons: there are many similar projects competing for the same pot of money, and secondly the more professional it looks the more credible the piches become. NO WEAR NEW, an innovative fashion project, faced this challenge recently.
Client
NO WEAR NEW
Founder
Daniel Elkan
Category
Sustainability and
no fast fashion
Type of Work
Branding
Product Design
NO WEAR NEW is a sustainable brand which focuses on alternative way to keep the 2nd hand clothes stilll desirable by adding unique features such as embroidery, patchwork, and other individually-tailored items, by offering a consultancy across the supply chain to scale it hugely to aim for real difference.
To explain the complexity of the second hand clothes market and also the main thoughts about the idea to funds and initiatives, that support sustainability projects, NO WEAR NEW, founded by Daniel Elkan, brought to me a heavy worded document with a couple of good photographs which I gave life to in the form of a visual brochure showcasing the potential of the idea.
